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UN OurWorld article: Creative thinking aids freshwater science communication

March 30, 2011

BioFresh communications and project co-ordinator Rob St.John today published an article entitled “Creative thinking aids freshwater science communication” in the United Nations OurWorld 2.0 online magazine.

Discussing our approach to science communication, it concludes:

By experimenting with creative ideas such as animation in the constantly evolving field of science communication, we hope to not only raise awareness of freshwater ecosystem issues and the role of the BioFresh project, but also to contribute new perspectives to the current debate on how science should be communicated.

By embracing a dialogue-led, hope-based environmental messaging ethos, communicated through the new channels being opened up by technological advancement, BioFresh and other environmental organisations can reach wider audiences than has ever been possible before.”

You can read the full article here.

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