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IUCN Biodiversity Video – Love. Not Loss.

November 5, 2010

Last week, the International Union for the Conservation of Nature released this video challenging negative “doom and gloom” environmental messages:

The video’s positive, hopeful message of “Love. Not Loss.” chimes with the themes discussed a few weeks ago in our post following the fall-out from the 10:10 climate video.

We at BioFresh are thinking a lot about how environmental messages are best communicated – any thoughts on the video, or the debate in general, are welcomed.

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